Our roots are in consulting – we are providing multinational B2B-driven companies data and market insights to support their China market entry or expansion strategies since our foundation in 2009.

In 2019, following the formation of Aventura Group, we added capabilities under our new name Headway B2B to support our already existing and growing customer base with not only insights, but also with strategies that directly impact bottom-line sales revenue of already established businesses.

Today our team focuses on two core digital marketing disciplines, all with the goal of increasing brand awareness, lead generation and sales conversion. Content-driven marketing focused on long-term brand building for out-of-market buyers and performance-driven marketing to generate immediate leads for in-market buyers.

Aventura Group

Aventura is an e-commerce and brand accelerator that helps overseas brands achieve growth in the Chinese consumer market, providing one-stop solutions for different categories and niche international DTC brands, including brand management, channel management, e-commerce operations (TP), logistics , marketing and branding, and consumer intelligence and analytics services. The company is now listed on Nasdaq First North in Sweden.